Corona, owned in the U.S. by Constellation Brands and Anheuser-Busch internationally, playfully reminds consumers they can achieve the beach mindset even amidst a zombie apocalypse in its latest ads. While the dark, often violent nature of “The Last of Us” may seem to run counter to the beer’s branding, the partnership with the Max show sees Corona leaning into popular culture as a way to connect with consumers. The messaging of the ads reflects the ongoing “La Playa Awaits” brand platform. The first spot “Wish You Were Here” aired on April 13, the same day the first episode of the show’s new season dropped on Max.

The cinematography of the two spots, “Wish You Were Here” and “A Day in Paradise” bear a striking similarity to the worn-out look of the show. Both ads feature Luna, who plays Tommy in the show, miraculously finding ice-cold Coronas amid the destruction around him. With a sip, he is able to forget his current circumstances and relax.